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About

Serena Manzoli

Founder, New Adventures in AI-Fi

Trained as a lawyer, spent a decade making the law less painful with design and software, and now builds the same kind of tools for anyone stuck doing repetitive work by hand.

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Based in Valencia, Spain Working with clients worldwide
In the press

Writing & coverage along the way

A few of the pieces and interviews from the legal design and legal tech years.

ABA Journal cover: Self Starters. Women are squarely in the picture where law and technology combine.
ABA JournalCover story

Women are squarely in the picture where law and technology combine

Read the article
Crafty CounselVideo

A short film on noslegal, the open-source project working out simple, shared ways to classify legal work.

Watch on Crafty Counsel
Legal Futures Beautiful law: how design and visualisation can make law simpler, useful and even fascinating Read article
Cornell LII, VoxPopuLII Taxonomies make the law. Will folksonomies change it? A guest essay on how legal categories shape the way law is found, taught and applied. Read article
Legal Half Hour What is legal architecture and why I call myself a legal architect (guest post) Read article
The Lawyerist Legal tech startups in 2014 Read article
Law21 An incomplete inventory of NewLaw Read article
Lawyernomics Women in legal tech, defining the future of the profession
Lawyer Fair Podcast Serena Manzoli & the connections between music and law
The path here

Law, then legal design, then software

Same underlying question the whole way through: why does a process this repetitive still need a human to do it by hand?

  1. University of Bologna & University of Kent

    Two law degrees

    Trained as a lawyer across Italy and the UK, and came out of it more interested in how legal information is structured and communicated than in practising in the traditional sense.

    Foundations
  2. Peppercorn

    Legal architect & social media

    Early work applying design thinking to legal content and information architecture. The first real step away from practising law and toward making it easier to understand.

    Legal design
  3. 2014, Founder, Wildcat

    Wildcat Legal

    Founded a digital marketing and legal innovation studio working with small businesses and law firms: part agency, part legal design lab, and a member of the Legal Design Network throughout.

    Founder
  4. Cognitiv+

    Intelligent document review

    Worked with one of the earlier NLP-driven contract review platforms. A first close look at how machine learning could actually change legal document work, not just digitise it.

    Legal tech
  5. Avvoka

    Document automation

    Worked alongside a leading document automation and e-signature platform.

    Legal tech
  6. Now, Founder, New Adventures in AI-Fi

    Bespoke automation, beyond just law

    Everything learned building tools for lawyers, now applied more broadly: bespoke document generation, review, classification and support-chat tools for accountants, HR teams, real estate firms and small businesses. Sometimes with AI, sometimes with plain automation.

    Today

Off the clock

Music is the other thread running through all of this. It's where New Adventures in AI-Fi gets its name, a nod to R.E.M.'s New Adventures in Hi-Fi. These days that shows up in the work too: one of the automation builds featured on this site was for a concert production company, filing paperwork with collecting societies so someone else doesn't have to.

Want to talk through what you're stuck doing by hand?

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