Cookie policy
Last updated: 25 September 2026
In short: this website uses Google Analytics to count visits, but only if you click "Accept". If you reject, or don't choose, no analytics cookies are set and Google Analytics isn't loaded. You can change your choice at any time with the "Cookie settings" link at the bottom of every page.
What cookies are
Cookies are small files a website saves on your device. Similar technologies, such as local storage or tracking pixels, work in a comparable way. This policy covers all of them.
Cookies and similar technologies on this website
| Name | Set by | Purpose | Type | Lasts |
|---|---|---|---|---|
| naif-consent | This website (stored in your browser, not a cookie) | Remembers whether you accepted or rejected analytics, so you aren't asked on every page | Strictly necessary | Until you clear your browser data |
| _ga | Google Analytics | Distinguishes one visitor from another with a random ID | Analytics, only with consent | 2 years |
| _ga_ | Google Analytics | Keeps track of your current visit | Analytics, only with consent | 2 years |
| __cf_bm | Render | Security, for example protecting the site from bots | Strictly necessary | 30 minutes of inactiviy |
| Various | Airtable, on the pilot waitlist page only | Makes the embedded form work and keeps it secure | Strictly necessary | See Airtable's policy |
Strictly necessary cookies and storage don't need your consent, because the site or the feature you're using can't work without them. Analytics cookies are only set after you click "Accept".
The "Book a call" buttons take you to Calendly's own website. Calendly's cookies apply only once you're there, and are covered by Calendly's privacy notice. The same applies to the LinkedIn link.
About Google Analytics
Google Analytics is provided by Google Ireland Limited, and data may be transferred to Google LLC in the United States under the EU-US Data Privacy Framework. I have turned off Google signals and advertising personalisation, so the data isn't used for Google's advertising. More in Google's privacy information.
What this website doesn't use
No advertising or retargeting pixels, no social media trackers, and no session recording.
Changing your choice
Click "Cookie settings" at the bottom of any page to accept or reject analytics again. If you reject after accepting, the analytics cookies are deleted and Google Analytics stops loading.
You can also delete or block cookies in your browser settings. If you block the ones used by the Airtable form, the form may not work; you can always email me instead at serena@newadventuresinaifi.com.
More information
See the privacy policy for how I handle personal data.